We offer real time Machine Learning and Artificial Intelligence solutions via your own BXD platform. The BXD features high-end algorithms that find correlations between internal and external data sources and feed this data into our mathematical models. Using advanced multivariate techniques, we can find the factors that are most important in determining the dynamics of your business. The BXD creates natural clusters within the data based on shared features. Customers can be classified according to shared socio-economic status, demographics and psychographics. This gives insight into questions about customer-base and allows for customer-type specific marketing.
Big Data Consulting
Likewise, products can be classified according to shared attributes. This gives evidence-based insight on which customer-type is interested in which product-type and what market segments are likely to convert on a certain promotional item. Furthermore, the BXD can create revenue maps that show where customers are located and which neighborhoods have potential for growth in revenue but are currently not sufficiently reached. Such observations lead to better decision making on where to open new stores or where to target advertisement. Data on employees and scheduling can be enriched with personality assessments and data that has been shown to influence shopping behavior, such as by-the-hour weather conditions, economic trends and events. Personality assessments reveal which team compositions are ideal in maximizing sales and by anticipating consumer lulls, unnecessary staff costs can be reduced. Overall, the BXD is focused on the optimization of profit, by increasing revenue and reducing costs. Knowing what the formula for success of your business is, enables you to create a more efficient and successful enterprise. The BXD enables optimized staff deployment, marketing investments, [micro]-targeted sales, product ordering and warehousing, amongst others.